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Aamir Raza

SEO Specialist & Web Developer

I help websites get found and grow. 5+ years of technical SEO, Google Discover optimisation and hands-on web development - from a School ERP serving 1,000+ students to content sites that rank through every Google core update.

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Based in Joya, Amroha, Uttar Pradesh, India · +91 90454 36254 · mr.turkjoya@gmail.com

Aamir Raza, SEO Specialist and Web Developer

Open to WorkPune · Bengaluru · Remote

Aamir Raza

5+Years of experience
100+Websites optimised
60-120%Organic traffic growth
50+SEO audits delivered

About

SEO that survives every algorithm update

I am a results-driven SEO specialist with 5+ years of experience driving 60-120% organic traffic growth through data-driven strategies. My work covers technical SEO, e-commerce SEO, Google Discover optimisation and LLM-era search - adapting content for AI-powered search, featured snippets and knowledge panels.

What sets me apart is that I also build. I have shipped a School ERP in PHP, CodeIgniter and MySQL, and websites in Next.js, React and Hugo on Cloudflare. When I recommend a technical fix, I can implement it myself - no handoff, no lost detail.

Skills

What I bring to a team

SEO

Technical SEOSEO AuditsE-commerce SEOGoogle Discover OptimisationLLM SEOContent StrategyLink BuildingKeyword ResearchOn-Page SEOOff-Page SEO

Analytics & Tools

Google AnalyticsGoogle Search ConsoleSEMrushAhrefsScreaming FrogMozPageSpeed InsightsSchema MarkupCore Web Vitals

Web Development

PHP 8CodeIgniter 3 (MVC)MySQL / MariaDBREST APIsNext.jsReactFirebaseHugoHTML / CSSJavaScriptjQueryBootstrapCloudflare

ERP & Automation

mPDFRazorpayPaytmStripeChrome Extensions (Manifest V3)PWABiometric IntegrationRBACCron JobsWebhooks

Also

Python (SEO automation)Data AnalysisA/B TestingConversion Rate OptimisationContent MarketingSEMSocial Media MarketingEmail Marketing

Experience

Work history

August 2020 - Present

Digital Marketing Strategist

Self-Employed · India

  • Orchestrated SEO strategies for 100+ websites, achieving 60-120% growth in organic traffic through keyword research, technical optimisation and content strategy.
  • Pioneered LLM-era SEO techniques, adapting strategies for AI-powered search experiences including Google AI search, and optimising content for featured snippets and knowledge panels.
  • Specialised in Google Discover optimisation, driving a 200% increase in impressions through entity-based SEO, high-quality visual content and E-E-A-T principles.
  • Conducted 50+ comprehensive SEO audits, identifying critical technical issues and delivering an average 40% improvement in Core Web Vitals and search rankings.
  • Developed data-driven e-commerce SEO strategies, optimising product pages and implementing schema markup to increase conversion rates by 35%.
  • Tracked search trends and algorithm updates to adjust strategies proactively, maintaining strong rankings through multiple Google core updates.
  • Worked with content teams and developers to implement SEO best practices, improving crawlability, indexation and user experience.

Selected work

Projects I built and run

Flagship project

AI Smart School Enterprise ERP & Campus Management System

Full-stack developer. An enterprise-grade School ERP for 1,000+ students and 50+ staff, with a multi-branch, SaaS-ready architecture.

  • Fee engine with partial payments, dynamic late fines, discounts, carry-forward balances and 20+ payment gateways (Razorpay, Paytm, Stripe) with instant receipts.
  • Examination module generating high-resolution, barcoded PDF marksheets and automated report cards with consolidated term analytics.
  • Custom Chrome Extension (Manifest V3) for WhatsApp Web to automate personalised fee reminders, cutting collection turnaround time by 40%.
  • Biometric attendance sync with absent alerts via SMS and WhatsApp, plus HR and payroll, timetable, transport, library and inventory modules.
  • Granular RBAC across 7+ roles with CSRF protection and audit trails, delivered as a Progressive Web App with offline caching.

PHP 8 · CodeIgniter 3 (MVC) · MySQL / MariaDB · JavaScript · Bootstrap · mPDF · PWA

Content site

Sainik School Guide

Built and run a Hugo static content website for Sainik School (AISSEE) aspirants, published via Cloudflare Pages, with a structured daily content and verification workflow.

Hugo · Cloudflare Pages

sainikschooleastsiang.in →

Digital agency

Lexx.in - Digital Agency

Run a digital agency offering SEO and website services to schools, hospitals and local businesses, including prospect research and outreach.

SEO · Web Design · Marketing

lexx.in →

Also built and run

LexxWire TopUniversityForum Jaipuria College GannaUP FranceActus HindiLexx UniMate

Industries

120+ projects delivered

From import-export businesses to university ERPs — the industries behind the work.

Import & Export

Websites and SEO for import-export businesses.

Law & Legal Services

Websites and search visibility for law firms.

Education

Websites, SEO and content for schools, colleges and education platforms.

Hospitals

Websites and local SEO for hospitals and clinics.

University ERP

ERP systems for universities — admissions, fees, exams and campus management.

And more

Schools, local businesses and other industries across 120+ projects.

Results

Key achievements

60-120%

Consistent organic traffic growth across a client portfolio through strategic SEO implementation.

200%

Increase in Google Discover impressions through entity-based SEO, quality visuals and E-E-A-T.

95%+

Client retention rate through transparent communication and measurable results.

40%

Average improvement in Core Web Vitals and search rankings from technical SEO audits.

Education

Education & languages

B.Tech - Electronics and Communication Engineering

IFTM University, Moradabad, Uttar Pradesh · 2018 - 2021

Languages: English (Professional) · Hindi (Native)

Contact

Let's talk

I am open to SEO and Web Developer roles in Pune, Bengaluru, or remote. The fastest way to reach me is WhatsApp or email.

Phone / WhatsApp+91 90454 36254 Emailmr.turkjoya@gmail.com LinkedInlinkedin.com/in/aamirrazaseo

Send a message

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